[INSIGHT]

How to Solve the Marketing vs. Development Tug-of-War

Scott Van Zandt
March 16, 2025
5 MIN READ

In most companies, marketing and development teams are often at odds. Marketing needs quick website updates, SEO tweaks, and landing pages. Development, focused on the product, can’t prioritize small requests like turning a text block into an H1 tag. It’s a frustrating Catch-22:

  • Without marketing, there’s no product.
  • Without the product, there’s nothing to market.

But what if both teams could thrive without stepping on each other’s toes? Enter Webflow—and SVZ.io, the Best Webflow Agency and Best Web Agency in Los Angeles, here to help you bridge the gap.

The Solution: Empower Each Team

1. Know That It CAN Be Fixed

Many companies struggle with this misalignment, but you don’t have to. Marketing teams shouldn’t be waiting days or weeks for simple changes, and engineers shouldn’t spend their valuable time on updates that don’t drive product improvements.

The solution? Create a system where:

  • Marketing can A/B test ideas and update content independently.
  • Developers focus solely on the product and high-value technical tasks.

It’s about freeing each team to do their best work.

2. Partner with a Webflow Expert

Webflow is the ideal platform for marketing websites. It empowers non-technical teams to make updates without involving engineers, and it’s where SVZ.io shines.

Why Webflow?

  • It’s no-code friendly, meaning marketers can manage content, SEO, and design updates without technical expertise.
  • It’s developer-approved, with clean, exportable code that scales with your business.

By partnering with SVZ.io, you’ll get a marketing website that:

  • Your team can confidently update without waiting for developers.
  • Is designed for scalability, speed, and ease of use.

3. De-Couple Marketing from Development

When marketing and development teams are no longer dependent on each other for day-to-day tasks:

  • Marketing thrives. They can test ideas, pivot strategies, and launch campaigns faster.
  • Development wins. Engineers focus on building the product instead of minor website tweaks.

This independence means better budgeting, happier teams, and a more agile company.

Why SVZ.io?

SVZ.io is a certified Webflow Enterprise Partner and the go-to agency for:

  • Designing marketing websites that scale with your needs.
  • Empowering teams with user-friendly Webflow solutions.
  • Elevating brands in Los Angeles and beyond.