Sustainable Websites: Why Performance and Sustainability Go Hand in Hand
Think of your website like a busy city. The more traffic it has, the more energy it consumes—lights flashing, cars moving, signals switching. Now, imagine if the roads were clogged with unnecessary detours, billboards draining power, and streetlights running 24/7, even when no one’s around. It’d be chaotic, inefficient, and wasteful. That’s exactly what happens with websites that aren’t optimized for sustainability. Every click, every page load, and every video stream consumes energy, and the bigger and bulkier your site is, the more strain it puts on the digital infrastructure that powers the internet. A bloated, poorly optimized site chews up energy and silently contributes to the Internet’s growing carbon footprint.