How much do branding projects typically cost?

Branding projects on their own (not including a website redesign) costs can vary dramatically based on the scope and the agency’s prestige.

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For a small business seeking just a logo and basic identity, you might spend anywhere from $2500-$7,500 with a boutique agency or experienced freelancer.

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However, comprehensive branding (including strategy, full visual identity, messaging, and collateral) from a top-tier agency like SVZ will run much higher and include different deliverables entirely.

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Generally costs depend on the caliber of the agency and their clientele:

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• Smaller agencies or freelancers: roughly $5K–$15K for a simpler brand identity project.
• Mid-sized agencies: often in the $50K–$200K range for a full rebrand (strategy + design).
• Large or renowned agencies: $150K up to $500K+ for extensive branding initiatives.

SVZ Typically works within the $50k-250k range for branding projects. We also have an accelerated rebranding service that focuses on smaller brands with a budget of 25k or less to invest in brand. The investment scales with the complexity: global brands with multiple sub- brands, extensive research, and global rollouts will cost more, in the mid six figures.
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Keep in mind, branding is a one-time foundational investment that, if done right, can serve your company for years. It’s creating an asset – your brand equity – which is why premium agencies command high fees. SVZ positions itself in the market as offering world-class quality with boutique attention; we engage in high-end branding projects that typically start around the mid five-figures and scale up depending on scope.

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We ensure that every dollar contributes to a brand identity that will drive revenue and growth long-term, not just look pretty.

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