What level of client involvement do branding agencies expect throughout the process?

Leading branding agencies expect and welcome significant client involvement – after all, you know your business best . You’ll typically be involved in these ways:

• Discovery & Research: You’ll participate in interviews or workshops to share your company’s story, values, customers, and challenges from your internal perspective. SVZ will also ask you to provide any and all existing materials or research .
• Strategy Alignment: When the agency develops the brand strategy (core, pillars, positioning, personality, etc.), they will review it with you. Your teams revisions and feedback is crucial to ensure the direction feels authentic and ambitious.
• Creative Brief & Concept Reviews: You might help refine the creative brief and definitely will review initial design concepts (like logo sketches or moodboards). Your reactions and our  research guide the agency – what resonates, what doesn’t .
• Iteration & Decision Making: As the project progresses, you’ll be asked to provide timely feedback on designs and copy. The agency may present a few options and you’ll work together to iterate. Being responsive and clear in your input will speed up the process .
• Final Approval: You sign off on the final logo, tagline, and brand guidelines. This ensures you’re fully on board with the new identity.
• Implementation: While some brands require the agency to implement roll out, often your internal team will roll out the new brand (e.g. updating internal docs or training staff). SVZ can work with you in planning the launch and checking everything is consistent.
• Ongoing Management: Post-launch, you may continue collaborating on brand governance – periodic check-ins or refreshes. SVZ loves when clients stay engaged, because maintaining brand consistency is an ongoing effort .

In summary, expect to be an active partner. SVZ will drive the process and bring expertise, but your involvement at each stage ensures the brand truly reflects your vision and will be embraced by your team .

The outcome for brand is always better when it’s a co-creation. We at SVZ make it a point to keep clients in the loop at every major milestone, using collaborative tools and regular updates.

By being involved, you’ll not only get a better result, but you’ll also feel a sense of ownership and pride in the new brand – which is exactly how it should be when you unveil it to the world.

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