Will a video production agency like SVZ handle everything, or do we need to do some parts (like distribute the video)?

A full-service video production agency like SVZ will handle everything involved in creating the video itself, end-to-end. This includes concept, scripting, filming, editing – all the production steps we outlined. Once the final video file is delivered, what happens next – distribution and promotion – can be handled in a few different ways:

Agency-assisted distribution: SVZ offers services to help you deploy the video. For instance, they might upload it to your YouTube/Vimeo channel with proper titles, descriptions, and tags (optimized for search). They might also create cut-down versions for social media and even help you schedule posts on platforms like Instagram, Facebook, LinkedIn, etc. If the video is meant for an ad campaign, they could work with your media buying team or ad agency to provide the formats needed, or even manage the ad placement if they have that capability.

Client distribution: In many cases, clients handle the promotion of the video. You or your marketing team would post the video on your website (the agency can coordinate with your web developer to ensure it’s embedded in high quality), share it via your social channels, send it out in an email newsletter, and use it in sales meetings or trade shows as needed. The agency will typically give you guidance on best practices for using the video effectively if you need.

Hybrid: SVZ has a digital marketing division. For example, an agency might produce the video and then  run a YouTube ad campaign with it, and SVZ might coordinate to supply any additional edits or formats needed to our digital marketing division .

It often depends on the agency’s focus. Pure video production companies might not dive into marketing distribution, while integrated marketing agencies (like those offering SEO, social media, etc., in addition to video) might manage the rollout too.

When discussing with an agency, clarify this. Many will at least provide minor deliverables beyond the raw video – e.g., thumbnails for YouTube, suggestions for copy to accompany the video in posts, or even an SEO-optimized description if it’s going on YouTube (since they know how to highlight keywords). Some might also assist in pushing the video to press or industry blogs if that’s part of the strategy (blurring into PR).

At SVZ, we often go the extra mile by not only delivering the video, but also advising on how to integrate it across your channels effectively. For instance, if we made a product demo video, we’ll suggest: put it on your homepage hero section, create a shorter 15-sec version for a Twitter teaser, ensure your sales team has it in their email signatures, etc. If needed, we connect clients with digital ad specialists to make sure that great video gets seen by the right people.

In short, the creation is fully handled by the agency; the distribution is something you can discuss – either they’ll guide you to do it, or they can take it on if it’s within their services (sometimes at additional cost). No matter who does it, proper distribution is key to getting ROI from the video, so a good agency will not just send you a file and vanish; they will at least consult on how to use it to its fullest.

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