Extreme reach - XR
XR Extreme Reach is the go-to platform for all things advertising. Their service aims to simplify the advertising ecosystem by delivering unified data at scale. They were seeking a web design strategy that would deliver a standout website in time for an upcoming company keynote.
[THE CHALLENGE]
Due to the strict deadline, this project had to be handled with agility and focus. Another major challenge was to incorporate the new brand direction consistently throughout the website and deliver a sleek website while maintaining an enjoyable UX and ease of accessibility.
[WEB STRATEGY]
We meticulously crafted a tailored UI kit designed for scalability, ensuring coherence across the web platform by harnessing the essence of the new brand direction. Emphasizing uniformity, organization, and ease of use, we translated their fresh brand identity for the online sphere. Strategically integrating micro-interactions across the page to highlight pivotal messages and calls to action.
We started by identifying core personas for XR Reach, then proceeded to evaluate other competitor websites to gain insight into how XR Reach was positioned in the market. Finally, we delved into competitor research, conducting thorough analyses alongside the team at XR Reach.
[WEBSITE DESIGN]
1. Brand Evolution
We didn’t throw out the brand—we refined it. The new identity is grounded in clarity and confidence, balancing technical sophistication with creativity.New visual language inspired by XR’s core themes: connection, precision, and flowUpdated color system with elevated neutrals and electric accentsTypographic hierarchy to highlight global presence + enterprise reliabilitySubtle use of motion and line to express the invisible work XR does behind every campaign
2. Narrative Architecture
We mapped out XR’s complex ecosystem of services and created a cohesive messaging framework:Defined clear pathways for each audience: Brands, Agencies, and CreatorsUnified services under a single powerful promise: “Powering the world’s creative workflows.”Used modular storytelling blocks to show how XR connects the dots from idea to delivery
3. Website Redesign & Webflow Development
We built the new site in Webflow with a custom component library and a CMS designed to scale:Modular, card-based layout that flexes across content typesSticky nav and smart anchors for better product navigationRegion-specific content blocks and legal disclaimersCase study and insights engine powered by Webflow CMS
[RESULTS AND OUTPUT]
increase in qualified leads from enterprise visitors
lower bounce rate across all product pages
Marketing team reduced landing page production time by 75%
New brand assets deployed globally across 5 markets with consistent execution
[CREDIT & LINKS]
Project Management: Nikos Maheras
Design/Creative Direction: Matthis Garnier
Web Strategy & Development: Nic Warington
- Work directly with SVZ’s top creative minds
- Boost your visibility with design awards and recognition
- Enjoy the ride — we make the process fun
NEXT CASE STUDES
WALL OF FAME
Our website and brand took a leap forward. The process was smooth. The communication was terrific. I really appreciate the SVZ team’s attention to detail and delivery. I would recommend them to anyone looking to up-level their brand.
We've had the pleasure to work with the SVZ team on a complete re-design of our website. We were highly impressed by their structured approach and organization, as well as their customer-centric approach to web design. We're very happy with the final outcome and results!
We're very happy with the finished website & brand. The SVZ team did a great job of understanding the challenges of both our business and what we needed from a website, as well as our company aesthetic, to create a website that's both functionally scaleable and beautiful. And on the backend, it's very clean! So easy for us to follow the style guide and add/update content as necessary. Incredible.
SVZ has been an incredible partner from research to design, development, and beyond. Their thoughtfulness, adaptability, and ability to truly understand our needs resulted in a beautiful website that captures who we are and what we do perfectly.
SVZ did a beautiful job designing and developing our Webflow site. The SVZ team made the effort to really understand our data, analytics, brand, and our team loves the outcome. They also migrated all of our content from Hubspot without help from our internal devs — now we have a super scaleable website with all of our legacy content and we’re climbing the SEO rankings faster than ever.
Congratulations on finding and considering SVZ! As a 20 year agency business developer and strategist, Ive worked with countless digital and integrated agencies and teams, my criteria are the same as yours, quality, accountability, timeliness and communication, and SVZ checks all boxes and comes through every time. I tapped him to build a campaign site which they delivered above and beyond, and then SVZ became my secret weapon when my contacts needed someone like them. In short, Ive know Scott and the SVZ team for over 7 years, I’ve worked with agencies since, but they have always been a short list for us. I stand behind their work.
SVZ was very responsive to the needs of our brand and worked in partnership with us to create a visual identity that feels authentic to our diverse team, users, and community. They not only delivered great results but were super responsive and excellent to work with.
Working with great design teams can be an almost transcendental experience. They’re able to unlock what’s in your head, even if you can’t always articulate it well, and make it better than you imagined. That definitely describes the experience with the team at SVZ. At Rimsys, we’re solving complex problems in a specialized field (regulatory compliance for medical technology companies). They were able to distill all of this complexity down into a simple, elegant, engaging design with just the right trace of whimsy. And they delivered the whole project ahead of schedule. I would highly recommend them for any web design project.
Working with the team at SVZ was nothing short of amazing. When I decided to revamp the Supermove Visual ID and website, I knew we would need support from an agency. After a long search, SVZ rose to the top of the list. Not only does their portfolio speak for itself, they are THE one-stop shop for branding, design and development. Having the same agency work on all three ensures consistency, speed and ultimately, a high-quality product. SVZ led us through every step of the journey, taking our direction but elevated it to an a whole new level! The outcome is truly amazing, and we couldn’t have done it without Scott and his team!
From teaming with our internal infrastructure team to iron out developer details that were over my head, to standing by for our late night website launch, SVZ was there for us. Even after we launched, SVZ remained consistently available through out the day to iron out some last minute custom code updates and optimizations. Thank you for making #ThankYouPatrons possible.
We are thrilled with our new website and are very grateful to Chandler, Jason, Nic, Shea, Cam, Scott, and the entire SVZ team who went above and beyond to help us with our brand, visuals, and layout. Great team of incredible people who care about their clients and ensuring that they are satisfied with the highest quality of work. Would highly recommend SVZ to any startup or established brand who is looking to upgrade their brand strategy, marketing collateral, and website!
We had a wonderful experience with SVZ. From the ideation phase to completion, SVZ went above and beyond to ensure customer satisfaction. The team is very collaborative and the quality of their work is top-notch. Our new website has been live for two months and we are already seeing a significant increase in our inbound leads. I'd definitely recommend working with SVZ.
SVZ transformed our brand with their exceptional video content and Webflow expertise. Their creativity and professionalism made the process seamless. Highly recommend them!
DRAG ME IF YOU CAN
Our website and brand took a leap forward. The process was smooth. The communication was terrific. I really appreciate the SVZ team’s attention to detail and delivery. I would recommend them to anyone looking to up-level their brand.
We've had the pleasure to work with the SVZ team on a complete re-design of our website. We were highly impressed by their structured approach and organization, as well as their customer-centric approach to web design. We're very happy with the final outcome and results!
We're very happy with the finished website & brand. The SVZ team did a great job of understanding the challenges of both our business and what we needed from a website, as well as our company aesthetic, to create a website that's both functionally scaleable and beautiful. And on the backend, it's very clean! So easy for us to follow the style guide and add/update content as necessary. Incredible.
SVZ has been an incredible partner from research to design, development, and beyond. Their thoughtfulness, adaptability, and ability to truly understand our needs resulted in a beautiful website that captures who we are and what we do perfectly.
SVZ did a beautiful job designing and developing our Webflow site. The SVZ team made the effort to really understand our data, analytics, brand, and our team loves the outcome. They also migrated all of our content from Hubspot without help from our internal devs — now we have a super scaleable website with all of our legacy content and we’re climbing the SEO rankings faster than ever.
Congratulations on finding and considering SVZ! As a 20 year agency business developer and strategist, Ive worked with countless digital and integrated agencies and teams, my criteria are the same as yours, quality, accountability, timeliness and communication, and SVZ checks all boxes and comes through every time. I tapped him to build a campaign site which they delivered above and beyond, and then SVZ became my secret weapon when my contacts needed someone like them. In short, Ive know Scott and the SVZ team for over 7 years, I’ve worked with agencies since, but they have always been a short list for us. I stand behind their work.