LIBERATE AI
Liberate AI is reshaping how enterprises handle customer service operations
— They partnered with us to reimagine their brand and redesign their digital presence.
[THE CHALLENGE]
Liberate’s old brand and website felt like an early-stage startup: generic, technical, and transactional.
It lacked the emotion and clarity needed to resonate with decision-makers at insurance firms, banks, and healthcare providers—industries where trust and transformation go hand-in-hand.
We needed to
- Evolve the brand to feel enterprise-ready yet human
- Craft messaging that explains complex AI processes simply
- Build a high-converting, fast, scalable site
- Showcase real-world use cases without overwhelming users with jargon
[WEB STRATEGY]
Before jumping into design, we led a comprehensive web strategy phase grounded in user and market insights. Our goal was to ensure the site not only looked great but solved real friction points for Liberate’s buyers.
User Research
We interviewed key personas—heads of claims, IT directors, and customer ops leads—to understand their mental models, hesitations, and what information they needed to feel confident booking a demo.
Competitor Analysis
We audited over 10 AI and automation companies to identify common UX pitfalls (jargon-heavy, product-first) and opportunities to stand out (use case clarity, warmth, and enterprise polish).
Information Architecture
We restructured the sitemap to streamline navigation, reduce page depth, and surface Liberate’s verticalized value props early.
User Flows
Mapped clear, frictionless pathways for three primary goals—understanding the product, exploring industry-specific use cases, and booking a call.
Conversion Strategy
Positioned CTAs throughout the site that aligned with user intent—whether someone was casually browsing or ready to connect.
[WEBSITE DESIGN]
Brand Redesign: Calm Intelligence
We positioned Liberate as the calm in the chaos—a quiet force transforming operations behind the scenes.
Created a brand system grounded in simplicity, glow, and precisionDeveloped a new wordmark with subtle motion inspired by “signal flow”
Refined the color palette with deep gradients, soft neutrals, and tech-infused accents
Designed a flexible icon + graphic system to represent integrations, speed, and learning.
Messaging System
We structured messaging to echo the rhythm of a successful implementation—clear, confidence-building, and future-focused.
Website Experience Built to Convert
We built a modular site in Webflow to scale alongside their growth.
Core improvements included: A bento-style layout to group value props, demo flows, and integrations cleanly Scroll-triggered animations to bring AI flows to life—without needing wordsInteractive use case visualizations for insurance, fintech, and healthcare
A robust CMS powering thought leadership, careers, and client resources
[RESULTS AND OUTPUT]
increase in qualified enterprise demo requests
Visitors spent 2.6x longer on key product pages
+43% engagement on LinkedIn after brand visuals were rolled out
The internal team reported a 3x faster turnaround on campaign landing pages
[CREDIT & LINKS]
Project Management: Nikos Maheras
Design/Creative Direction: Matthis Garnier
Web Strategy & Development: Nic Warington
- Work directly with SVZ’s top creative minds
- Boost your visibility with design awards and recognition
- Enjoy the ride — we make the process fun
NEXT CASE STUDES
WALL OF FAME
Our website and brand took a leap forward. The process was smooth. The communication was terrific. I really appreciate the SVZ team’s attention to detail and delivery. I would recommend them to anyone looking to up-level their brand.
We've had the pleasure to work with the SVZ team on a complete re-design of our website. We were highly impressed by their structured approach and organization, as well as their customer-centric approach to web design. We're very happy with the final outcome and results!
We're very happy with the finished website & brand. The SVZ team did a great job of understanding the challenges of both our business and what we needed from a website, as well as our company aesthetic, to create a website that's both functionally scaleable and beautiful. And on the backend, it's very clean! So easy for us to follow the style guide and add/update content as necessary. Incredible.
SVZ has been an incredible partner from research to design, development, and beyond. Their thoughtfulness, adaptability, and ability to truly understand our needs resulted in a beautiful website that captures who we are and what we do perfectly.
SVZ did a beautiful job designing and developing our Webflow site. The SVZ team made the effort to really understand our data, analytics, brand, and our team loves the outcome. They also migrated all of our content from Hubspot without help from our internal devs — now we have a super scaleable website with all of our legacy content and we’re climbing the SEO rankings faster than ever.
Congratulations on finding and considering SVZ! As a 20 year agency business developer and strategist, Ive worked with countless digital and integrated agencies and teams, my criteria are the same as yours, quality, accountability, timeliness and communication, and SVZ checks all boxes and comes through every time. I tapped him to build a campaign site which they delivered above and beyond, and then SVZ became my secret weapon when my contacts needed someone like them. In short, Ive know Scott and the SVZ team for over 7 years, I’ve worked with agencies since, but they have always been a short list for us. I stand behind their work.
SVZ was very responsive to the needs of our brand and worked in partnership with us to create a visual identity that feels authentic to our diverse team, users, and community. They not only delivered great results but were super responsive and excellent to work with.
Working with great design teams can be an almost transcendental experience. They’re able to unlock what’s in your head, even if you can’t always articulate it well, and make it better than you imagined. That definitely describes the experience with the team at SVZ. At Rimsys, we’re solving complex problems in a specialized field (regulatory compliance for medical technology companies). They were able to distill all of this complexity down into a simple, elegant, engaging design with just the right trace of whimsy. And they delivered the whole project ahead of schedule. I would highly recommend them for any web design project.
Working with the team at SVZ was nothing short of amazing. When I decided to revamp the Supermove Visual ID and website, I knew we would need support from an agency. After a long search, SVZ rose to the top of the list. Not only does their portfolio speak for itself, they are THE one-stop shop for branding, design and development. Having the same agency work on all three ensures consistency, speed and ultimately, a high-quality product. SVZ led us through every step of the journey, taking our direction but elevated it to an a whole new level! The outcome is truly amazing, and we couldn’t have done it without Scott and his team!
From teaming with our internal infrastructure team to iron out developer details that were over my head, to standing by for our late night website launch, SVZ was there for us. Even after we launched, SVZ remained consistently available through out the day to iron out some last minute custom code updates and optimizations. Thank you for making #ThankYouPatrons possible.
We are thrilled with our new website and are very grateful to Chandler, Jason, Nic, Shea, Cam, Scott, and the entire SVZ team who went above and beyond to help us with our brand, visuals, and layout. Great team of incredible people who care about their clients and ensuring that they are satisfied with the highest quality of work. Would highly recommend SVZ to any startup or established brand who is looking to upgrade their brand strategy, marketing collateral, and website!
We had a wonderful experience with SVZ. From the ideation phase to completion, SVZ went above and beyond to ensure customer satisfaction. The team is very collaborative and the quality of their work is top-notch. Our new website has been live for two months and we are already seeing a significant increase in our inbound leads. I'd definitely recommend working with SVZ.
SVZ transformed our brand with their exceptional video content and Webflow expertise. Their creativity and professionalism made the process seamless. Highly recommend them!
DRAG ME IF YOU CAN
Our website and brand took a leap forward. The process was smooth. The communication was terrific. I really appreciate the SVZ team’s attention to detail and delivery. I would recommend them to anyone looking to up-level their brand.
We've had the pleasure to work with the SVZ team on a complete re-design of our website. We were highly impressed by their structured approach and organization, as well as their customer-centric approach to web design. We're very happy with the final outcome and results!
We're very happy with the finished website & brand. The SVZ team did a great job of understanding the challenges of both our business and what we needed from a website, as well as our company aesthetic, to create a website that's both functionally scaleable and beautiful. And on the backend, it's very clean! So easy for us to follow the style guide and add/update content as necessary. Incredible.
SVZ has been an incredible partner from research to design, development, and beyond. Their thoughtfulness, adaptability, and ability to truly understand our needs resulted in a beautiful website that captures who we are and what we do perfectly.
SVZ did a beautiful job designing and developing our Webflow site. The SVZ team made the effort to really understand our data, analytics, brand, and our team loves the outcome. They also migrated all of our content from Hubspot without help from our internal devs — now we have a super scaleable website with all of our legacy content and we’re climbing the SEO rankings faster than ever.
Congratulations on finding and considering SVZ! As a 20 year agency business developer and strategist, Ive worked with countless digital and integrated agencies and teams, my criteria are the same as yours, quality, accountability, timeliness and communication, and SVZ checks all boxes and comes through every time. I tapped him to build a campaign site which they delivered above and beyond, and then SVZ became my secret weapon when my contacts needed someone like them. In short, Ive know Scott and the SVZ team for over 7 years, I’ve worked with agencies since, but they have always been a short list for us. I stand behind their work.