INSTEAD
Instead is an all-in-one platform that assists businesses and individuals in managing key tax strategies to maximize savings. Despite its robust offerings, Instead's digital presence lacked the clarity and user engagement necessary to effectively communicate its value proposition. The company sought to revamp its brand and website to better resonate with its target audience and streamline the user journey.
[THE CHALLENGE]
Instead's existing website was content-heavy and difficult to navigate, leading to user frustration and high bounce rates.
The brand identity was also inconsistent, failing to convey the platform's modern and user-friendly approach to tax management.
- Simplifying complex tax-related content for a diverse audience
- Enhancing user engagement and reducing bounce rates
- Establishing a cohesive and trustworthy brand identity
- Improving the website's information architecture and navigation
[BRAND & WEB STRATEGY]
[WEBDESIGN]
[DEVELOPMENT]
Brand Refresh: Modern, Trustworthy, Approachable
We aimed to position Instead as a reliable and accessible tax management solution.
- Developing a clean and professional logo that reflects simplicity and efficiency
- Establishing a color palette of calming blues and greens to evoke trust and tranquility
- Selecting typography that balances professionalism with approachability
- Creating a set of custom icons and illustrations to visually represent complex tax concepts.
Web Strategy
Understanding the needs and behaviors of Instead's users was crucial.
User Research
Conducted interviews and surveys with current and potential users to identify pain points and preferencesCompetitor Analysis: Analyzed leading tax management platforms to identify industry standards and opportunities for differentiation
Information Architecture
Redesigned the site's structure to ensure intuitive navigation and easy access to key information
User Flows
Mapped out optimal pathways for users to achieve their goals, such as exploring tax strategies, connecting with tax advisors, and accessing resources
Competitor Analysis
Analyzed leading tax management platforms to identify industry standards and opportunities for differentiationInformation Architecture: Redesigned the site's structure to ensure intuitive navigation and easy access to key informationUser Flows: Mapped out optimal pathways for users to achieve their goals, such as exploring tax strategies, connecting with tax advisors, and accessing resources
Website Design & Development
We translated our strategic insights into a responsive and engaging website:Designed a homepage that clearly articulates Instead's value proposition with concise messaging and compelling visuals
[RESULTS AND OUTPUT]
increase in user engagement
reduction in bounce rates
[CREDIT & LINKS]
Project Management: Nikos Maheras
Design/Creative Direction: Matthis Garnier
Web Strategy & Development: Nic Warington
- Work directly with SVZ’s top creative minds
- Boost your visibility with design awards and recognition
- Enjoy the ride — we make the process fun
NEXT CASE STUDES
WALL OF FAME
Our website and brand took a leap forward. The process was smooth. The communication was terrific. I really appreciate the SVZ team’s attention to detail and delivery. I would recommend them to anyone looking to up-level their brand.
We've had the pleasure to work with the SVZ team on a complete re-design of our website. We were highly impressed by their structured approach and organization, as well as their customer-centric approach to web design. We're very happy with the final outcome and results!
We're very happy with the finished website & brand. The SVZ team did a great job of understanding the challenges of both our business and what we needed from a website, as well as our company aesthetic, to create a website that's both functionally scaleable and beautiful. And on the backend, it's very clean! So easy for us to follow the style guide and add/update content as necessary. Incredible.
SVZ has been an incredible partner from research to design, development, and beyond. Their thoughtfulness, adaptability, and ability to truly understand our needs resulted in a beautiful website that captures who we are and what we do perfectly.
SVZ did a beautiful job designing and developing our Webflow site. The SVZ team made the effort to really understand our data, analytics, brand, and our team loves the outcome. They also migrated all of our content from Hubspot without help from our internal devs — now we have a super scaleable website with all of our legacy content and we’re climbing the SEO rankings faster than ever.
Congratulations on finding and considering SVZ! As a 20 year agency business developer and strategist, Ive worked with countless digital and integrated agencies and teams, my criteria are the same as yours, quality, accountability, timeliness and communication, and SVZ checks all boxes and comes through every time. I tapped him to build a campaign site which they delivered above and beyond, and then SVZ became my secret weapon when my contacts needed someone like them. In short, Ive know Scott and the SVZ team for over 7 years, I’ve worked with agencies since, but they have always been a short list for us. I stand behind their work.
SVZ was very responsive to the needs of our brand and worked in partnership with us to create a visual identity that feels authentic to our diverse team, users, and community. They not only delivered great results but were super responsive and excellent to work with.
Working with great design teams can be an almost transcendental experience. They’re able to unlock what’s in your head, even if you can’t always articulate it well, and make it better than you imagined. That definitely describes the experience with the team at SVZ. At Rimsys, we’re solving complex problems in a specialized field (regulatory compliance for medical technology companies). They were able to distill all of this complexity down into a simple, elegant, engaging design with just the right trace of whimsy. And they delivered the whole project ahead of schedule. I would highly recommend them for any web design project.
Working with the team at SVZ was nothing short of amazing. When I decided to revamp the Supermove Visual ID and website, I knew we would need support from an agency. After a long search, SVZ rose to the top of the list. Not only does their portfolio speak for itself, they are THE one-stop shop for branding, design and development. Having the same agency work on all three ensures consistency, speed and ultimately, a high-quality product. SVZ led us through every step of the journey, taking our direction but elevated it to an a whole new level! The outcome is truly amazing, and we couldn’t have done it without Scott and his team!
From teaming with our internal infrastructure team to iron out developer details that were over my head, to standing by for our late night website launch, SVZ was there for us. Even after we launched, SVZ remained consistently available through out the day to iron out some last minute custom code updates and optimizations. Thank you for making #ThankYouPatrons possible.
We are thrilled with our new website and are very grateful to Chandler, Jason, Nic, Shea, Cam, Scott, and the entire SVZ team who went above and beyond to help us with our brand, visuals, and layout. Great team of incredible people who care about their clients and ensuring that they are satisfied with the highest quality of work. Would highly recommend SVZ to any startup or established brand who is looking to upgrade their brand strategy, marketing collateral, and website!
We had a wonderful experience with SVZ. From the ideation phase to completion, SVZ went above and beyond to ensure customer satisfaction. The team is very collaborative and the quality of their work is top-notch. Our new website has been live for two months and we are already seeing a significant increase in our inbound leads. I'd definitely recommend working with SVZ.
SVZ transformed our brand with their exceptional video content and Webflow expertise. Their creativity and professionalism made the process seamless. Highly recommend them!
DRAG ME IF YOU CAN
Our website and brand took a leap forward. The process was smooth. The communication was terrific. I really appreciate the SVZ team’s attention to detail and delivery. I would recommend them to anyone looking to up-level their brand.
We've had the pleasure to work with the SVZ team on a complete re-design of our website. We were highly impressed by their structured approach and organization, as well as their customer-centric approach to web design. We're very happy with the final outcome and results!
We're very happy with the finished website & brand. The SVZ team did a great job of understanding the challenges of both our business and what we needed from a website, as well as our company aesthetic, to create a website that's both functionally scaleable and beautiful. And on the backend, it's very clean! So easy for us to follow the style guide and add/update content as necessary. Incredible.
SVZ has been an incredible partner from research to design, development, and beyond. Their thoughtfulness, adaptability, and ability to truly understand our needs resulted in a beautiful website that captures who we are and what we do perfectly.
SVZ did a beautiful job designing and developing our Webflow site. The SVZ team made the effort to really understand our data, analytics, brand, and our team loves the outcome. They also migrated all of our content from Hubspot without help from our internal devs — now we have a super scaleable website with all of our legacy content and we’re climbing the SEO rankings faster than ever.
Congratulations on finding and considering SVZ! As a 20 year agency business developer and strategist, Ive worked with countless digital and integrated agencies and teams, my criteria are the same as yours, quality, accountability, timeliness and communication, and SVZ checks all boxes and comes through every time. I tapped him to build a campaign site which they delivered above and beyond, and then SVZ became my secret weapon when my contacts needed someone like them. In short, Ive know Scott and the SVZ team for over 7 years, I’ve worked with agencies since, but they have always been a short list for us. I stand behind their work.